TOWER Family: UNI-ssentials, your footwear select

Taking you behind the scenes of our ‘Uni-ssentials’ New Balance shoot, as TOWER HQ pairs a range of apparel with complimentary Boston-born footwear. Introducing once more, the comfortable New Balance 530, a modernised New Balance XC72 and dabbling in the skate-ready CT300. Performance in its modern, street-savvy form - the New Balance 530 is an example of everyday styling that doesn’t compromise on comfort. After launching in '92 as one of the sporting industry's most innovative performance runners, the 530 soon became a favourite amongst Brick Lane's fashionistas. Why?

Wide-set mesh, premium leather, plush suedes and a lot of technology for the price-tag; you could lace-up an ENCAP and ABZORB-clad performance shoe, without looking estranged on the runway.

Taking a contemporary approach towards perfecting an archive-inspired, modern silhouette, the New Balance XC72 is Boston’s answer to those pushing the boundaries day-in, day-out. Designed by one Charlotte Lee, the XC72 pulls timely genius from sharp '70s concept car angles - bringing experimental direction to the table alongside three individual outsole patterns. Traditional wearability for the everyday, Boston's lifestyle CT300 takes the classic court trainer as a template and drops their leather upper atop durable C-Cap midsole cushioning. A low profile makes for easy styling, so rep that N-branding with pride. To shop our updated selection of Boston's biggest sporting-brand, join us at TOWER online now.