Tower London UK Affiliate Programme 

Founded in 1980 as a supplier of all things footwear, we are TOWER London.  

To keep it brief, TOWER is an indie retailer situated at the centre of London's growing and engaging footwear community, playing host to five locations spread across the capital. We sport a noteworthy reputation spanning 40 years as a team bursting with creative ideas and credible heritage, a feat accomplished whilst supporting our local area in aid of charitable causes.   

Beyond a physical presence, our vast online store allows us to reach outside of London and tap into multiple locations, whilst we run affiliate activity in the UK, DE and FR. So, if you have a site that covers other regions then please get in touch to discuss cross market opportunities.  

We are known for stocking a carefully curated edit of footwear brands representing both on-trend styles and particular favourites city-wide – simply put, we are as diverse as you are, a one-stop-shop per se. Our brands include Dr. Martens, Veja, Birkenstock, New Balance, Barbour, Kickers, Armani, Hugo Boss and many more listed here



Welcome to the TOWER London Affiliate Programme

As an affiliate of TOWER London, we look to offer all our partners an attractive range of opportunities to work with us going forwards. These opportunities include:  

A competitive base commission rate starting at 3% ranging upwards, 

Flexible rates across key brands, enabling us to work with you to incentivise different campaigns,  

The opportunity to activate content partnerships with commission on influence and unique collaborations,  

An optimised product feed updated daily,  

Regularly updated banners and exclusive marketing material,  

A proven team of contacts ready to offer personal support, built from our plethora of in-house experts,  

A generous 30 day cookie window,  

Weekly newsletter distribution,   

New stock hitting the site weekly alongside regular restocks of our best sellers,  

Free delivery over £60 on all orders and free returns.  

We are open to working with affiliates of all forms and levels, however, it is vital that any partnerships enable us to collaborate transparently with our partners when promoting or optimising our key brands. Please read our terms and conditions for full details and if you have a great idea as to how we can work together, providing the TOWER London criteria is met please email